Echeverría Izquierdo Inmobiliaria: A pioneer in integrating innovation in the real estate industry

THE CHALLENGE:
In today’s dynamic real estate landscape, Echeverría Izquierdo Inmobiliaria (EII) recognized the importance of staying ahead of market challenges. In 2016, they made a strategic decision to embed innovation at the heart of their operations. This move aimed to set them apart by offering a unique value proposition to their clientele. Raimundo Cruzat, EII’s General Manager, noted, ‘Many real estate firms have stuck to the same model over time, with minimal product evolution, often neglecting the needs of the community.’

THE SOLUTION:
INNSPIRAL delved into a comprehensive understanding of EII’s customer base, identifying their primary needs and areas for improvement as property owners. Subsequently, a series of projects were initiated, focusing on energy-efficient building designs, adaptable spaces, and enhanced security measures. Moreover, a tailored version of the i3 indicator was introduced to gauge the impact of innovation on EII’s business, empowering them to make data-driven decisions to refine their value proposition.

THE OUTCOME:
Following the collaboration, EII’s General Manager emphasized the significance of INNSPIRAL’s approach in measuring innovation’s contribution to outcomes. He stated, ‘Having a mechanism to gauge the effectiveness of our investments instilled confidence that our decisions would yield positive results for the company’s performance (…) As managers, we are accountable to our board, making it crucial to quantify the results of our investments.