THE CHALLENGE
In 2018, Cementos Bio Bío (Cbb), one of the leading companies in Chile in lime, concrete, and cement, took over a critical and overlooked part of the cement business in the national industry: the scheduling of concrete dispatches to its customers (concreting). The collaboration with INNSPIRAL, which had begun at its headquarters in 2017, indicated an opportunity to drastically improve this process through innovation, in terms of resources invested, dispatch accuracy in terms of timing, and customer experience.