Fernando Fischmann, the founder of Crystal Lagoons, presented his insights on significant innovations and the journey that led to the development of the technology behind the renowned crystal-clear lagoons in an exclusive event at INNSPIRAL. He discussed the initial challenges faced at San Alfonso del Mar and the subsequent global expansion. Additionally, he revealed upcoming projects, such as public access lagoons, and an alliance for desalination with the potential to transform the freshwater acquisition landscape.
Visionary Start
At the INNmeeting hosted by INNSPIRAL, Fernando Fischmann, a biochemist and entrepreneur, delved into the origins of his iconic project, San Alfonso del Mar. Motivated by a tragedy on the beaches of Algarrobo, where a mother and her two children tragically drowned, Fischmann set out to create a safe and family-friendly resort.
Challenges and Obstacles
Fischmann encountered numerous obstacles while developing the crystal-clear lagoon at San Alfonso, ranging from financial hurdles to tackling the complexities of purifying water on a large scale. After years of research, he uncovered the solution in 2007: by controlling the growth cycles of microorganisms and devising a filtration system using ultrasound and chemical compounds.
Successful Business Model
What initially started as a 400-unit project eventually expanded to 1,400 units, with property values doubling. Crystal Lagoons now earns a percentage of sales from real estate developers worldwide who utilize their technology to manage lagoons.
International Expansion
Fischmann shared his bold strategy for international expansion, commencing with Dubai. Despite numerous challenges, the company established a centralized operations hub with telemetry to oversee lagoons globally without the need for a global workforce.
Continuous Innovation
Crystal Lagoons has diversified its portfolio, incorporating projects such as public access lagoons and desalination. Fischmann underscores the significance of corporate culture and collaboration with Fraunhofer Germany to develop more efficient and cost-effective water desalination technologies.
Inspiring Conclusion
Fernando Fischmann wraps up his presentation by emphasizing the vital importance of ongoing innovation in the business realm, warning against stagnation leading to obsolescence. His narrative showcases the resilience and ingenuity required to surmount challenges in the pursuit of innovative solutions.
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