Cultivating Innovation: The Hortifrut Challenge in Peru

INNSPIRAL’s work with Hortifrut in innovation management led the company to focus on Peru, one of the most relevant geographies for the leading producer and marketer of berries worldwide. How innovative are we in this country? How do we manage innovation? Which projects do we accelerate, and which ones do we slow down? These were questions the company asked itself amidst the acquisition of the Peruvian agricultural company Talsa, which included the purchase of the world’s largest blueberry field.

In 2018, INNSPIRAL was contacted again by the agricultural company to implement the measurement of Innovation Intensity (i3®) in its Peruvian subsidiary. Working together with areas such as Production, Finance, Exports, Quality, among others, INNSPIRAL formulated a precise and robust calculation method to identify projects.

At the conclusion of the work with Hortifrut Peru, 6 innovation-qualified projects were identified for the company, which yielded results, enabling the measurement of the company’s i3® for three seasons. Additionally, 8 projects with potential to yield results in subsequent seasons were identified. INNSPIRAL’s work at Hortifrut Peru allowed for the definition of a goal and action plan for the 19/20 season, in agreement with the company’s General Manager.